Jeff Pedone

Jeffrey Pedone is a digital marketing professional who is just as comfortable on the strategy side of the business as he is working with IT, production, and operations. He has implemented complex marketing and social networking strategies that are directly tied to the KPI’s of the business and has worn the hat of; director, manager, product and project manager, metrics analyst, and brand champion.

Acquisition strategies through all digital channels (email, search, social networking), retention and loyalty marketing initiatives that create customer lifetime value (lifecycle marketing), and analytics and metrics (mining the data in various platforms to find a single view of the customer and communicate actionable suggestions that formulate winning strategies) are the hallmarks of his craft.

In his last role he saved the company over $100K in annual expense and lowered the CPM on a major platform by 40%. He has also conducted extensive RFP’s with major email, database, and CRM vendors.

Jeff has published a number of articles in trade journals and is a speaker in demand at various industry events:
Article, Circulation Management – Growing New Media Channels
Article, Audience Development – How to Deal With Email List Fatigue
Article, FOLIO – The Stand Out Email
Speaker, FOLIO Publishing Summit 2007-2009

Jeffrey is actively involved in linking philanthropic causes of social concern with people who care, through Twitter. Jeffrey is also active in helping the world reach the Millennium Development Goals by 2015, http://www.un.org/millenniumgoals/

He is also focused on a few “simple” global things:

-to value and steward our world, our family, our colleagues, and our customers and clients
-character is everything
-be entrepreneurial, bold and always find a way
-be a leader, teacher, visionary, and loyal
-fail often – strive toward success
-adapt to change
-support each other, own up to your mistakes, listen actively and often