Social Media for a Cause
Cause Marketing Meets Social Media
There was an interesting article last month on Brandweek.com written by Brian Morrissey. The article, Cause Marketing Meets Social Media, discussed how companies were undertaking cause marketing via social media.
Give Me a Cause, Any Cause
In my career as a marketer, I have been involved with several companies who raised the profile of their brands by aligning themselves with causes or jumped on the cause marketing bandwagon because they felt this was a good way to show their “human” side.
With Sincere Thanks
For other companies, these efforts were truly born out of the employees or founders direct experience with a disease, issue, or cause. Great campaigns that have fostered awareness, research, and funding have brought about significant and lasting impact. I applaud these efforts and those involved.
Consumer Choice
Now, it seems that the traditional cause marketers have found a new way to reach their audiences, social media marketing. Since others are being helped by these efforts, which is evident throughout many of these campaigns, I say, Bravo! My hope is that the consumer, those that are marketed to, will examine those causes they would like to support, and seek them out through all avenues, social media included. If you happen upon a brand that you use and they support the cause you are behind, you are golden. If they support an equally worthy cause, that is great as well.
Your Role in Social Media
Place the seeking, research, and initiative back in your control. The power of social media is at your fingertips. The greatness and impact you can achieve is limitless. Social media is not only for the marketers, it is for us all to help each other. I wish you the best in your efforts.
