Brian Solis is Spot On
You are the Future
Today, I read a fantastic, albeit lengthy, post by Brian Solis titled, The State of PR, Marketing, and Communications:You are the Future. Solis can be found at www.briansolis.com and @briansolis.
Read the Piece
Few written commentaries in my career have impacted me the way Solis’ treatise did. I will pull out a few quotes from the piece that resonated deeply with me, but I urge you to read the piece in its entirety and follow Solis on his blog and Tweets.
The Quotes
“In the era of Social Web, a few key posts and articles in the right places, supported by an impassioned community bound by evangelism, success is significantly more profound, and immediately measurable.”
“The new world of influence demands customer empathy, evangelism, passion, expertise, and knowledge – everything else is disposable and takes away from your focus and potential.”
“Listening is the fundamental characteristic that separates the experts from the theorists.”
“Essentially you have to become the people you wish to reach.”
“It’s the poetry and power of brevity – the art of persuasion through sincerity and relevance.”
“We ARE becoming the new influencers and therefore we must redesign the communications ecosystem in which we operate and our roles within it in order to change, grow and thrive.”
Bravo, Brian!
Wonderful words that blaze a new path for all of us in marketing. Bravo, Brian!
